The Changing Role of Community Television Sporting activities Broadcasting

If there is certainly been one particular immutable rule during American tv historical past, it has been neighborhood information. Virtually from The instant the station first signed on air, they started carrying area news the place sports constantly performed a major part. An absence of dependable programming sources in these early a long time led quite a few stations to show to sports to fill their broadcasting schedules. Ny's WNBT television signed on to broadcast in July 1941, and its initially broadcast was a professional baseball recreation ("NBC Heritage", 2003). When acquiring nearby newscasts to fit their audience, these stations commonly bundled sporting activities and weather. As an example, in 1961 WKMG commenced its initially comprehensive-time information Office in Orlando. Newscasts include Frank Vaught's sports reviews ("The background of," 2003).

Sports activities have held a dominant placement in regional information broadcasting for several many years, but current business developments have known as into query this place. Segmented audiences, altering demographics, and declining news profitability have compelled the station to reexamine its area sporting activities phase. “Athletics is without doubt one of the past parts of Tv set in which folks do issues the way they always have,” suggests tv government Elliott Wiser. “(Right now) a brand new approach is necessary” (Deggans, 2000).

Challenge for Regional Television Information

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Challenge for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 two/3가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 seventy six%로 증가했습니다. 2001년 9월 테러 이후에도 지역 뉴스 시청률은 7% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and tv News Director’s Affiliation(“Shifting channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). Television 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 four~5개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Issue for Area Television Sports

None of the is good news for that neighborhood tv sports activities sector, which is ever more below scrutiny from station execs. Inspite of its standard existence inside of neighborhood newscasts, sporting activities have lengthy been thought of a "tuning" element. In keeping with a survey via the Radio and Television Information Administrators Foundation, only 31% of viewers claimed they were 'quite fascinated' in sports activities and 32% were being 'relatively intrigued' ("Journalism and Ethics", 1998). This compares to seventy two% who expressed curiosity while in the weather. "Sports activities are particularly polarizing." said television information marketing consultant Brent Magid. “The majority can take, depart, or despise” (Greppi, 2002).

Studies have proven that Girls are considerably much less enthusiastic about sporting activities than men (Gantz and Wenner, 1991; Perse, 1992), and plenty of stations have acted appropriately. In 2000, Tampa's WTSP dropped the Activity from its early night newscasts. In keeping with station news director Jim Church, "Telling a story when nobody is listening just isn't a fantastic usage of air time" (Deggans, 2000).

Some stations have removed the Activity, while some have reduced their allotted time. According to the day on the 7 days (weekends have additional sporting activities time), sporting activities segments have traditionally obtained in between three and five minutes of nearby news coverage. Given that selection is all the way down to about a minute. In 2002, Pittsburgh's KDKA cut the time for sporting activities by just a few in addition to a 50 % minutes for 3 hrs of reports. Other individuals inside the market have applied new methods, like sports tales that concentration additional on men and women than scores or cater into a wider information viewers. "What we're attempting to do now could be take care of athletics as news," says KDKA information director Al Blinke. “We want to do one thing beyond sporting activities” (Finder, 2002).

Dialogue

스포츠 부문에서 일어나고 있는 스포츠중계 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 Television 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Modifications in area athletics might be a mirrored image on the great upheaval taking place through broadcast news. Should the sports activities sector is now not Risk-free, what about other information components? CBS Team News Vice chairman Joel Cheatwood (Trigoboff, 2002) said, “[All this] forces us to reexamine the [news] design.”

On a far more quick amount, alterations within the community sports sector specifically impact Many aspiring sportscasters. Stations which can be lessening their commitment to athletics are also minimizing their sporting activities workforce amounts, which impacts The work market. A further news director explained, "[Sporting activities on newscasts] is dying." “We went from two total-time sportsmen to 1 comprehensive-time, a single in command of the information three days every week, and it absolutely was a fight to stay there.”

Equally significant, changes in the way in which athletics are introduced are forcing sporting activities broadcasters to find out new strategies. No more can sportscasters deal with scoring. They have to produce the presentation far more participating for normal lovers. This is also essential for journalism faculties across the nation, which should doc what stations want from the sporting activities sector and update their training curricula.

Will these changes function or persist? Sports activities journalist Chuck Finder (2002) commented within the modify in KDKA, “Allow’s reserve ultimate judgment right up until September, if the Steelers, higher education, and highschool football seasons commence in earnest. Then the station will likely be . There is certainly an error in clock management.”

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